Annual Report
Print Design
In FY2025, the Texas A&M Foundation had a record-breaking fundraising total. Given this amazing feat, we wanted to make the Annual Report a little extra special.
I proposed making it themed around the idea of it being “a year for the books,” and we ran with it.
Annual report cover and email images illustrated by Callie Norvell
Inspired by other recent projects our team completed (a “let’s make it a year for the books!” thank-you card, and an old Aggieland yearbook themed magazine issue), I pitched the idea to make the cover like an old cloth bound book with gold embossing and running with the book theme.
Our editorial staff loved the idea and worked it into a lot of the copy for the opening letter and emails sharing the report. I also worked the book idea into several of the infographics displayed throughout. For the final touch, I applied a speckled texture to give the feeling of actually cracking open an old book where the pages had stuck together and transferred some of the ink.
